About Us

Our latest collection combines effortless style and comfort with a range of fashion and jewelry pieces designed to elevate your everyday wardrobe. Featuring casual tops, dresses, and co-ord sets, the fashion line offers relaxed fits, trendy prints, and modern cuts perfect for any casual occasion, from brunch with friends to a sunny day out. The co-ord sets simplify outfit planning with coordinated patterns for a polished yet relaxed look. Complementing these are our jewelry pieces, ranging from minimal daily wear designs to elegant styles for special events. Crafted to blend simplicity and sophistication, our earrings, bracelets, and neckpieces enhance your natural beauty, offering the perfect accessory for any outfit or occasion.

 

Pallavi Sharma
Founder

My vision is to build a sustainable brand focused on using upcycled products, transforming waste into beautiful, high-quality fashion and jewelry. By repurposing materials that would otherwise go to waste, we aim to reduce our environmental impact while offering unique, eco-conscious designs. Our commitment is to create a positive change in the fashion industry, where sustainability and style coexist, encouraging consumers to make mindful choices without compromising on aesthetics. Through innovation and responsible practices, we strive to contribute to a greener future while offering products that inspire confidence and self-expression. 

 

Muskan Singh
Head Designer

My vision is to craft unique designs that not only make a statement in fashion but also drive sustainability and affordability. By blending innovative design with eco-friendly practices, I aim to create fashion that stands out for its originality and environmental responsibility while remaining accessible to a broader audience. This approach ensures that sustainability and economic value go hand in hand, paving the way for a more responsible and stylish future.

 

Sidharth Sharma
Marketing Head

My vision is to define a clear purpose, objectives, and intentions that drive our business forward while shaping effective marketing strategies and plans. By articulating our unique identity, we aim to distinguish ourselves from competitors and ensure consistent brand messaging. This involves developing innovative strategies, managing budgets, setting measurable goals, and overseeing all marketing efforts across diverse channels to achieve impactful growth and lasting customer connections.