About Us

                   

We create handcrafted jewellery using sustainable materials and organic colors inspired by nature. Every purchase helps provide employment opportunities to talented women in rural communities, empowering them with financial independence while preserving traditional craftsmanship.

Wear Beauty. Support Women. Choose Sustainability. 🌿✨

 

Pallavi Sharma
Founder

My vision is to build a sustainable brand focused on using up cycled products, transforming waste into beautiful, high-quality fashion and jewellery. By repurposing materials that would otherwise go to waste, we aim to reduce our environmental impact while offering unique, eco-conscious designs. Our commitment is to create a positive change in the fashion industry, where sustainability and style coexist, encouraging consumers to make mindful choices without compromising on aesthetics. Through innovation and responsible practices, we strive to contribute to a greener future while offering products that inspire confidence and self-expression. 

 

Sidharth Sharma
Marketing Head

My vision is to define a clear purpose, objectives, and intentions that drive our business forward while shaping effective marketing strategies and plans. By articulating our unique identity, we aim to distinguish ourselves from competitors and ensure consistent brand messaging. This involves developing innovative strategies, managing budgets, setting measurable goals, and overseeing all marketing efforts across diverse channels to achieve impactful growth and lasting customer connections.

Divyank Singh

E-commerce & Growth Head

As the E-commerce & Growth Head, I oversee our online store, digital marketing, and growth initiatives. My role involves managing website performance, optimising the customer shopping experience, and driving sales through strategic marketing campaigns across social media and digital platforms.

I analyse customer insights, track key performance metrics, and implement data-driven strategies to increase traffic, conversions, and customer retention. I also work to strengthen our brand presence while sharing our mission of sustainable, handcrafted jewellery and empowering women artisans from rural communities.